House of Instant is a new trademark by Kroona Ventures, a brand committed to providing the finest and highest quality in naturally-derived and cost-effective single farm sourced soluble coffees to the consumers.
We intend to add tints of House of Instant and secret recipes to meet the East Africa market need for premium soluble coffees in our climate-smart packaging.
The wananchi actually have the upper hand here, because no other type of coffee is faster to brew than instant. Empty the content of the sachet in a cup, add hot water & stir. It couldn’t be easier.
Out of home
This category covers all coffee consumed outside the home – in other words, coffee sold to hotels & institutions. We work with everyone and serve from hotel rooms to offices in private and public workplaces.
Sourcing – Processing – Customers
To secure coffee for tomorrow, we are working hard to get more young people to be able to support themselves as coffee farmers and adapt to climate change. We contribute to a more sustainable world, we are actively working to reduce our own climate impact. Together, we develop and increase the demand for local products and services that contribute to a positive development for people and the country.